TimeTap Website Copy Teardown: How to Write A Great Value Proposition (+ Why Clear Over Clever Really Counts!)

Feeling stuck with your value proposition? In this website copy teardown, I’ll show you how to write a value proposition. And I’ll also show you why it’s (almost) always better to write clear copy instead of clever.

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Scribd Website Copy Teardown: How to Write a Headline (& Subhead) That Converts

Wondering how to write a headline that hooks your visitor and pique’s their interest? In this website copy teardown, I’ll show you why Scribd is committing a major copy faux pas in their hero shot headline and subhead and how they could fix it using a little voice of customer data.

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Todoist Website Copy Teardown: How to Write a Call to Action to Increase Sign Up Conversions

Ever wondered how to write a call to action that actually has your users clamouring to sign up for your software? In this website copy teardown, not only will you learn how to write a call to action but I’ll also show you how Todoist could leverage a conversion-boosting alternative with a call to value.

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How to Build an Interactive Lead Magnet Using the Interact Quiz Maker

Ever wondered how to build your very own interactive lead magnet? (You know, the kind that will help you explode your email list?) Here’s a step-by-step walkthrough on how to build your very own interactive quiz using Interact Quiz Maker.

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Draftium Website Copy Teardown: How to Write a Headline That Increases Freemium Sign-ups
How to Use UsabilityHub.com to Improve Your Website Copy (Step-by-Step Tutorial for Running a 5 Second Test!)
Real Plans Website Copy Teardown: How to Use a Lead Magnet to Increase Your Email List