Posts in copywriting teardown
Scribd Website Copy Teardown: How to Write a Headline (& Subhead) That Converts

Wondering how to write a headline that hooks your visitor and pique’s their interest? In this website copy teardown, I’ll show you why Scribd is committing a major copy faux pas in their hero shot headline and subhead and how they could fix it using a little voice of customer data.

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Todoist Website Copy Teardown: How to Write a Call to Action to Increase Sign Up Conversions

Ever wondered how to write a call to action that actually has your users clamouring to sign up for your software? In this website copy teardown, not only will you learn how to write a call to action but I’ll also show you how Todoist could leverage a conversion-boosting alternative with a call to value.

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Draftium Website Copy Teardown: How to Write a Headline That Increases Freemium Sign-ups
Real Plans Website Copy Teardown: How to Use a Lead Magnet to Increase Your Email List